Only one sport can boast
having more Fortune 500 company sponsors than any other, attendances that
consistently average over 100,000 people and merchandise sales that are
worth billions of dollars annually. NASCAR can. And they also have a fan-base
of over 75 million people worldwide. From product placements to full-capacity
hotels, companies across North America are reaping the benefits of NASCAR's
burgeoning popularity.
From February to November, the NASCAR circuit travels across the country, holding
41 different events at 32 different speedways. Given the enormous following
that this sport generates, it is no surprise that millions of dollars are injected
into the towns and cities that host these large events. Most events in the NASCAR
circuit run over four days surrounding a weekend, which leaves plenty of time
for visitors to see other attractions in the area.
HISTORY
NASCAR was formed after the Second World War in 1948 with the first race
held on a dirt track in Daytona
Beach. When the organization was formed, many people were driving
older, prewar cars due to the short supply of metal. NASCAR initially
raced highly-modified older cars because the general consensus was that
it would of been inappropriate to race and damage new vehicles that were
unavailable abroad.
In 1949, then-president Bill France entertained the idea of racing stock
late-model sedans that were available to the general public. No other
race organization at that time was racing common vehicles and the public
was greatly attracted to the newly-formed NASCAR Winston Cup. At that
time nothing could be done to change the performance of the vehicle except
for tweaking and tuning the engine. Ropes and aircraft harnesses were
used as seat belts, all windows were intact and roll-bars were hardly
ever used. The racing was so simple that drivers would cut a panel in
the floor that they could open up to check the condition of their tires.
The racing of stock cars was new to the public and both its popularity
and fan-base grew steadily over the next decade. As the number of race
tracks increased, so did the variety of surfaces and shapes of the tracks.
Because the drivers could only use stock cars, races were very competitive
and drivers would often switch between the key manufacturers like Ford,
Chrysler, Lincoln, Buick and others. These companies were competing amongst
each other to have the fastest stock cars available and in the 1950s they
began equipping their vehicles with high-performance packages, in-turn
making them available to the drivers of NASCAR. Some of the first part
alterations were racing tires and engine modifications that increased
the speed of the vehicles.
Between 1960 and 1980 motor speedways were built across the United
States and to this day millions of fans visit these areas supporting
the local hotels, restaurants and tourist attractions. While NASCAR fans
certainly enjoy the racing events, these popular destinations offer something
for the entire family to enjoy.
DAYTONA INTERNATIONAL SPEEDWAY
Fans line the race speedway 2.5 miles (4 km) in both directions at the Daytona Beach race track in Florida,
the oldest of the NASCAR race venues. To NASCAR fans, the Daytona
International Speedway is most popular for the two week festival called
Speedweek
that culminates with the famous Daytona
500 in mid-February. An entire culture has been created around racing
in this ocean-side community; however visitors can enjoy a myriad of other attractions
in the city.
| |
 |
| |
Daytona
Beach, Florida
Photo Courtesy: The Daytona Beach Area CVB |
It is said that when in Rome, do as the Romans do. Likewise, when in
Daytona Beach, visit the beach.
The shores are home to barbeques, parties, restaurants,
hotels,
shopping
and more. In fact, the Daytona Beach area has many different parks
including Lighthouse
Point Park, with over 52 acres of hiking trails and a large lighthouse
and Sun
Splash Park, with water fountains, picnic areas and a boardwalk.
Even the beach has an attraction for motor-sport fans with the Birthplace
of Speed Park, which was the site of the nation's first automobile
race in 1903.
Although Daytona has shown that it is more than just a racetrack surrounded
by beaches, the area attracts hundreds of thousands of NASCAR fans annually,
partially in thanks to the many attractions.
Fans can race around the International Speedway at speeds of close to 150 mph
in an authentic race car at the Richard
Petty Driving Experience. Alternately, the less daring can race
replica stock-cars at Speed
Park Motor Sports.
LOWES MOTOR SPEEDWAY
Located in Cabarrus County, North
Carolina, just outside of Charlotte,
Concord
is so involved in the NASCAR scene that the motto of the area is "the racing
side of Charlotte." Lowes
Motor Speedway hosts two major NASCAR week-long events, one in May for
the Coca-Cola 600 and one in October for the UAW Ford 500. The speedway has
seating for over 200,000, and even permanent condominiums overlooking turn one,
but those planing a visit should purchase tickets early because races almost
always sell out. Thanks to the millions of dollars that accompany guests, the
area has numerous hotels,
restaurants,
shops
and attractions
in the area to enjoy.
| |
 |
|
| |
A pit stop at Lowes
International Speedway
Photo Courtesy:
Cabarrus County CVB
|
|
This NASCAR-crazy town is home to almost 40 motor sport museums,
tours
and racing teams. The Fast
Track Driving School has packages that vary from riding three laps in
a stock car up to full day training packages. The numerous museums, including
Memory
Lane, tell of racing history and have rare artifacts and exhibits. Tours
such as Race
Shop Tours take visitors to 23 different team shops on a seven hour exploration
of racing. Ideal for the whole family, NASCAR
Speedpark is an amusement center with rides, go-karts, miniature golf,
laser tag and more.
The NASCAR scene in North Carolina rivals that of any other location in the
country, a fact that can be seen in the numerous attractions. Checker
Flag Lightning has over 20 simulators that provide the experience of
the 750 horsepower engine pushing over 200 mph (321 kmph) around many of the
nation's most popular speedways. In racing, pit-stops can make or break a team,
so having a well trained, efficient and speedy pit crew is an essential for
every team. Visitors can learn just what it takes to be a pit-crew member at
PIT
Instruction and Training where they can be trained, video taped and
work on real stock-cars.
LAS VEGAS MOTOR SPEEDWAY
Each year in March a culmination of stock cars, gambling,
entertaining shows
and extravagant hotels
draw hundred of thousands to Las
Vegas, Nevada
to see the Daimler Chrysler 400, one of NASCAR's largest events.
The Las
Vegas Motor Speedway is just minutes outside of the city and has
the distinction of being the first speedway built in southwestern America
in the last 20 years. The 1.5 mile (2.4 km) speedway is accompanied by
a 2.5 mile (4 km) road course, a 4000-ft drag strip, five driving schools
and sport-betting center. Renting
a car is a good option for those making the daily trip to and
from the speedway and for those who want to see surrounding attractions
like the Hoover
Dam, also located just outside the city.
| |
 |
|
| |
Freemont Street in
Downtown Las Vegas
|
|
The strip in Vegas is just south of downtown and is home to some of the city's
best accommodations and casinos that will gladly take a bet on most sporting events,
including NASCAR. The MGM
Grand, the Bellagio,
Treasure
Island, New
York New York and dozens of others provide on-site casinos, show rooms
with celebrity performances, hundreds of restaurants
and numerous places for shopping.
Vegas offers a seemingly endless amount of attractions and entertainment
and has its fair share of NASCAR oriented places. The NASCAR
Cafe in the Sahara
Casino and Hotel provides traditional American cuisine in a theme
setting. The cafe has stock car replicas mounted on ride simulators in
addition to Speed
The Ride, which is launched from within the restaurant and travels
from 0 to 45 mph (72 kmph) in just two seconds. The Silverton
Hotel and Casino has a 165,000 sq. ft exhibition center with an
entire section of NASCAR memorabilia and merchandise.
ATLANTA MOTOR SPEEDWAY
An Atlanta
Braves baseball game, a tour of CNN
broadcasting headquarters and shopping at the enormous Lennox
Mall are just a few of the activities to enjoy while visiting
Atlanta, Georgia.
| |
 |
| |
CNN
Headquarters, Atlanta Photo Courtesy: The Atlanta CVB |
The Atlanta
Motor Speedway is home to many events throughout the year. Most popular
are the Golden Corral 500 in June and the Bass Pros Shop MBNA 500 in October.
The speedway is home to an office and condominium complex, a large gift shop,
a road course and daily tours of the facilities.
While in Atlanta almost every member of the family will be able to experience
racing of some sort. The entire family can enjoy a few hours go-karting or playing
arcade games at Andretti
Indoor Karting and those with their licenses can take it to the next
level at Malibu
Grand Prix where indi-style go-karts travel at high speeds around a
lengthy course. If go-karting won't hamper the urge to race, fans can step up
and experience driving a NASCAR certified stock-car around the Atlanta Motor
Speedway as part of the Richard
Petty Driving Experience.
Because Atlanta is such a large city, the raceway is 20 minutes south
of the city and visitors will surely want to visit the attractions
and assortment of restaurants
in the area, renting
a car might be a viable option. The city also has a public
transit system that includes buses and trains that go from downtown
to surrounding areas like Midtown and Buckhead.
PHOENIX INTERNATIONAL RACEWAY
Since 1964, the International
Speedway in Phoenix,
Arizona has been
a key part of the landscape at the base of the Estrella Mountains between
the Salt and Gila rivers. The speedway is just a small part of the long
list of attractions
that are available surrounding the city but the numerous NASCAR events
that stretch from April to November, including the Subway Fresh 500 and
the Checker Auto Parts 500, are some of the most popular.
The Phoenix Speedway has a large area for camping and presents the opportunity
to enjoy staying just minutes from the raceway. Throughout the facility
during events visitors can see exhibits, presentations and enjoy a variety
of foods.
| |
 |
|
| |
Drivers and their
pit crews stand
for the national anthem
Photo Courtesy: Carabbus County CVB
|
|
After experiencing one of the largest sporting events in the entire state
of Arizona, visitors can choose from any of Phoenix's restaurants, museums
or golf courses. Those seeking a further rush of racing can experience
the AAA
Speedway which combines go-karting and a scaled professional race
track.
It comes as no surprise that being located in Southern California provides
visitors with numerous attractions, restaurants, shopping areas and accommodations
to enjoy but the speedways location can make it difficult to commute in
busy traffic. For race day transportation to and from Los Angeles the
Metro
Link train offers a direct trip to the speedway about an hour
before the event and returns about 45 minutes after the checkered flag.
The NASCAR circuit visits over 20 different states each season on a busy schedule
that runs three-quarters of the year. The list of attractions, races and destinations
is lengthy and features states from one side of the country to the other, including
Colorado, Illinois,
Michigan, Texas,
Tennessee, Kansas,
Wisconsin and more.